Advance Digital Marketing Course Schedule
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Just Information about the Advance Digital Marketing Course Schedule with Modules
Advance Digital Marketing Course Schedule
Introduction to Digital Marketing:
- Overview of digital marketing landscape
- Evolution and importance in the modern business scenario
Search Engine Optimization (SEO):
- Understanding search algorithms
- Search Engine Optimization
- On-page, off-page and Technical optimization techniques
- Keyword research and analysis (Meta Titles and Descriptions)
- Leveraging major platforms (Facebook, Instagram, Twitter, LinkedIn)
- Creating engaging content
- Paid advertising strategies
- Building effective email campaigns
- Segmentation and personalization
- Analyzing email performance metrics
- Crafting compelling content strategies
- Blogging, video, and visual content creation
- SEO integration for content optimization
Google Ads (PPC):
- Creating and managing pay-per-click campaigns
- Ad copywriting and A/B testing
- Bid management and budget optimization
Analytics and Data Interpretation:
- Introduction to Google Analytics
- Interpreting data for strategic decision-making
- Conversion tracking and goal setting
Influencer Marketing:
- Identifying and partnering with influencers
- Crafting effective collaboration strategies
- Measuring the impact of influencer campaigns
Mobile Marketing:
- Optimizing for mobile user experience
- Mobile app marketing strategies
- SMS and mobile advertising tactics
E-commerce Marketing:
- Strategies for online marketplaces
- Conversion optimization for e-commerce websites
- Retargeting and cart abandonment solutions
Advanced Social Media Strategies:
- Social listening and sentiment analysis
- Crisis management on social platforms
- Advanced analytics for social media
Marketing Automation:
- Implementing marketing automation tools
- Workflow automation and lead nurturing
- Integrating automation with other digital marketing channels
Capstone Project:
- Applying learned concepts to a real-world scenario
- Developing and executing a comprehensive digital marketing campaign
Industry Trends and Future of Digital Marketing:
- Staying updated with the latest industry trends
- Predictions and insights for the future of digital marketing
This comprehensive Advanced Digital Marketing Course is designed to equip participants with the skills and knowledge needed to navigate the dynamic digital landscape and drive successful marketing campaigns in the digital era.
Visit our Website - Aadishakti Digital Marketing
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